AirFrance-KLM
Digital Design
Art Direction
AirFrance Industries and KLM Engineering and Maintenance have a 75-year track record and excellent reputation in servicing large airline fleets. For this division we made the design for a brand flagship for stakeholders and press and a customer portal for engineering and maintenance employees.
Context
AirFrance Industries and KLM Engineering & Maintenance is a world-leading multi-product MRO (Maintenance Repair & Overhaul) provider. We have developed a customer portal for employees and customers to support the work of the crew and monitor the status of maintenance.
In addition, we designed and realized the external portal, a brand flagship that reflects the ambition level of the organization.
Insights & Strategy
Based on customer journey mapping and benchmarking, we have drawn up a set of design principles that ensure that the different perspectives (look and feel, interaction, content and technology) make the brand values and business objective tangible in design. The design principles give direction to the design team and act as evaluation criteria for design reviews. In the content strategy, the goals are linked to content types, themes, channels and activities. This creates a clear picture of the components to be developed.
Concept & Design
Specific components such as 'BEST4YOU' (discover our activities through the expertise of our people) have been developed in line with the content strategy and design principles. This component bridges the gap between the functional customer portal and the brand flagship.
By structurally working two days a week for six months with the team on location in Paris, it was possible to work closely with both the organization and the development team.
Context
AirFrance Industries and KLM Engineering & Maintenance is a world-leading multi-product MRO (Maintenance Repair & Overhaul) provider. We have developed a customer portal for employees and customers to support the work of the crew and monitor the status of maintenance.
In addition, we designed and realized the external portal, a brand flagship that reflects the ambition level of the organization.
Insights & Strategy
Based on customer journey mapping and benchmarking, we have drawn up a set of design principles that ensure that the different perspectives (look and feel, interaction, content and technology) make the brand values and business objective tangible in design. The design principles give direction to the design team and act as evaluation criteria for design reviews. In the content strategy, the goals are linked to content types, themes, channels and activities. This creates a clear picture of the components to be developed.
Concept & Design
Specific components such as 'BEST4YOU' (discover our activities through the expertise of our people) have been developed in line with the content strategy and design principles. This component bridges the gap between the functional customer portal and the brand flagship.
By structurally working two days a week for six months with the team on location in Paris, it was possible to work closely with both the organization and the development team.
Gradient
The style element of the gradient from Air France blue to KLM blue is a visual representation of the collaboration between the two airlines.
Timeline
The timeline in the customer portal indicates the maintenance status of the aircraft, in real time and in a visual and simple way. The application is used by the technicians on their tablets during maintenance work on the aircraft.
The brand values excellent, adaptive and innovative run like a red thread through the design. Sleek page layouts with rich audiovisual content including employee and customer testimonials. The carefully composed symmetrical page layouts are counterbalanced by asymmetrical components such as the news overview.
